An ad campaign for a felt stones brand, shot in a pine forest.
- Format
- Advertising
- Year
- 2022
- Running time
- 0:47
- Role
- Director and cinematographer
Idea
Sherstyanika makes soft stones from felt: objects that look like natural stone but are warm and soft to the touch. The film takes these stones back to where their shape came from, a pine forest.
Visual language
Patches of sun through the pines, moss, boulders with felt stones resting on them, and women in linen dresses. The slow pace and natural light make the film feel like a walk rather than an ad.
