An ad for the furniture brand Chiedo Cover. Lots of effects, yet everything reads on the first watch.
- Format
- Advertising
- Year
- 2022
- Running time
- 0:51
- Role
- Director and cinematographer
Idea
Furniture is usually filmed in quiet interiors. For Chiedo Cover we went the other way: the film shows the workshop and the brand through the eyes of a young crew, with the energy of a music video rather than a catalogue. The furniture is part of a living space where people work and hang out.
Visual language
A wide lens right up against the people, moves through the workshop, sharp transitions, collages and effects. For all its density, the edit is built so every shot reads on the first watch, and the ending calmly lands on the product and the line "Furniture for home and business".
