A campaign for the clothing brand Mirba: the 22/23 collection on night winter streets.
- Format
- Advertising
- Year
- 2022
- Running time
- 3:10
- Role
- Director and cinematographer
- Models
- 15 people
- Photo and gaffer
- Artem Boyarsky
- Track
- SYMBOL, "Skolko nas"
Idea
The Mirba 22/23 collection campaign is shot as a night walk through a winter city. The clothes are shown not on a runway but where they are worn: on snowy streets, by columns, in an underground car park. At the end all the models come together and the collection reads as a whole.
Visual language
Cold teal night light, street lamps, snow and concrete. The models walk toward the camera, the city stays a dark backdrop, and the white and light pieces of the collection glow in the frame.
Production
Cinematography, edit and colour are ours. Photographer and gaffer Artem Boyarsky, track by SYMBOL, "Skolko nas".
Fifteen models took part in the campaign.
