An ad for Vyatka kvass: a wheat field, a hero and a cold can of kvass.
- Format
- Advertising
- Year
- 2021
- Running time
- 0:52
- Role
- Director and cinematographer
Idea
Kvass is sold as the taste of childhood and summer. The Vyatka Kvass film shows it in images: endless fields, ripe wheat, a hero walking through the ears of grain, and a cold can in his hand at the end.
Visual language
Aerial shots show the scale of the fields, while a camera low to the ground gives the texture of the wheat and the hero's movement. The warm gold of the wheat and the red can are the only accents in a calm palette.
