An ad for the Changan UNI-K crossover, made for the official dealer TSK Motor in Kirov.
- Format
- Advertising
- Year
- 2022
- Running time
- 0:46
- Role
- Director and cinematographer
- Client
- TSK Motor, official Changan dealer
- City
- Kirov
Idea
An ad for the Changan UNI-K crossover for the official dealer TSK Motor in Kirov. The task: show the car so viewers want to see it in person, and end with the showroom address.
Visual language
The film moves from details to the whole: wheels, LED lights, the grille, the interior and the panoramic roof, then the car in motion on the road. Low angles and a wide lens stress the crossover's aggressive silhouette.
