EastRide Film
All work

Music video · 2022

Prominal - Hurricane.

A music video for Prominal: a gym, night streets and a red room. Staged with actors across several locations.

Format
Music video
Year
2022
Running time
2:52
Role
Director and cinematographer
Artist
Prominal
Producer
Alexander Shikhalev
Recording and mix
SKVAZHINA

Idea

Hurricane is not just a music video but a short crime story: a gym, night meetings by cars, a briefcase of money, an armed squad and a showdown on a concrete floor. Prominal's track works as the soundtrack to a story with a setup, tension and an ending.

Visual language

Almost everything is shot at night: headlights, street lamps and smoke give hard backlight, faces cut out of the dark. Low angles make the characters bigger and more dangerous. The one bright scene, a red room, lands like a flash before the showdown.

Production

The script and direction are ours. It is a staged piece with actors across several locations: a gym, night streets and a room in red light.

Produced by Alexander Shikhalev, track recorded and mixed by SKVAZHINA. It premiered on Prominal's channel in November 2022.

More work.

2:12

Prominal - Light

2022

Director and cinematographer

A second music video for Prominal: a winter street, an empty hall and a room with a projector.

3:26

Ahmed Mado - Garah

2022

Director and cinematographer

A music video for the Egyptian artist Ahmed Mado about the right to speak about what matters: censorship and politics.

Contact

Let us make something people actually watch to the end.

Describe the job to the assistant or message us. You get back a shooting plan and an exact price within a day.