EastRide Film
All work

Music video · 2022

Pier Askeladd feat. Lona - Askeladd's Feather.

A music video for Pier Askeladd and Lona: the city, stairwells, fire and red light. An even bigger team than on Garah.

Format
Music video
Year
2022
Running time
3:05
Role
Director and cinematographer
Artists
Pier Askeladd, Lona
Crew
More than 20 people

Idea

The video for Pier Askeladd and Lona is built as a path from a grey city to living fire. It opens cold and documentary: panel blocks, a courtyard from above, empty streets. Then people, warmth and colour come into the frame, and by the end the story moves out into a night field where the hero is left alone with the fire.

Visual language

The video is split into two worlds. The first part is black and white and grainy, as if shot on film: the city, small everyday things, shadows. The second is in warm colour: red light in apartments, a bar, a night highway, snow and fire. The move from one world to the other is the drama of the piece.

Production

It is one of our biggest crews: more people on set than on Garah, where around 20 people worked.

We shot in the city and outside it: panel-block courtyards, apartments, a bar, a night highway and a field where the final fire scene was staged.

More work.

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Prominal - Hurricane

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Director and cinematographer

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2:12

Prominal - Light

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Director and cinematographer

A second music video for Prominal: a winter street, an empty hall and a room with a projector.

3:26

Ahmed Mado - Garah

2022

Director and cinematographer

A music video for the Egyptian artist Ahmed Mado about the right to speak about what matters: censorship and politics.

Contact

Let us make something people actually watch to the end.

Describe the job to the assistant or message us. You get back a shooting plan and an exact price within a day.